Turning financial complexity into clear, profitable decisions
Master of Coin Consulting provides strategic and commercial finance expertise to 6–7 figure eCommerce brands - helping founders make sharper decisions and scale with confidence.
I work directly with founder-led Amazon, Shopify and multi-channel businesses to improve margins - ease cash pressure - and build decision frameworks that support sustainable growth.
This isn’t about reporting numbers - it’s about giving you control over what happens next. From big-picture strategy to the real decisions affecting margin and cash today - I help you connect the dots and move with clarity.
Sharper decisions. Stronger margins. Fewer sleepless nights.
High-level financial clarity. Without the Full-time CFO overhead.
Bookkeeping shows you where you’ve been. I help you figure out where to go next.
You’re not short on data – you’re short on insight. I work through the mess with you, connect the dots, and turn noise into decisions that actually move the needle.
From cash flow planning to pricing strategy – I help you make smarter financial calls without hiring a full-time CFO.
Helping eCommerce brands on Amazon, Shopify and DTC take control of their numbers and drive profitable growth
Whether you're scaling fast or holding steady at seven figures – I help you stop winging it and start winning with clarity.
› Uncover hidden costs silently draining your margins
› Free up cash – no more scrambling to pay bills
› Align ad spend with what actually drives profit
› Stop flying blind – build a plan grounded in real numbers
Guesswork kills margins. Let's cut through the noise and build a plan that actually pays.
Where’s the margin going? Let’s find it - and fix it.
Most brands I meet are doing well on the surface – but bleeding cash underneath.
It’s not obvious. That’s why it keeps happening.
This is a calm, numbers-first look at what’s really going on.
Where you're leaking profit. And how to stop it.
No dashboards. No fluff. Just clarity, backed by action.
